What is a good link velocity?

There is no fixed number that defines a good link velocity. The ideal velocity depends on factors such as your website’s age, authority, and current backlink profile.

How can I improve my link velocity?

You can improve your link velocity by enhancing your backlink strategy—through guest posting, broken link building, digital PR, and acquiring organic links consistently over time.

How many backlinks are good for SEO?

There’s no exact number of backlinks that guarantees SEO success. The quality, relevance, and diversity of backlinks matter more than quantity, depending on your niche and goals.

What is Link Velocity? Does it Affect the SEO Game and Website Rankings

Suman Bisht

| Updated at November 14, 2025

Championing the high rankings on SERPs and higher visibility is a shared dream of all online businesses and website owners. While researching for the core and workable strategies that can uplift your SEO game and organic traffic, you might have come across the term “link velocity.”

Now, here the question arises: Does link velocity have anything to do with ranking and website visibility? Fret not; in this article, you will get answers to all your doubts. Ahead, we will examine what the link velocity is, its existence, and truths and myths about it.

What is Link Velocity, and How Does it Work?

Link velocity is the process that is used to measure the rate at which a website or a web page is gaining or losing backlinks over a period of time.

Although it is not counted in the core SEO strategy, it is one of the important post assessments that can act as a key performance indicator to give valuable insights and an accurate status of your website rankings.

The idea of link velocity was introduced back in 2003 from a Google patent, but the term was not mentioned anywhere in the patent.

Although this term and method are a little new in the market, debates are still going on to find out if they have any impact on SEO or not. A few of you may find this concept pretty interesting; others may end up getting confused.

Well, as per the research and experimentation, the high and low rates of the link popularity in SEO do not guarantee better rankings as per the Google standards, but can give you insights into your website performance.

Is It Important to Monitor and Analyze the Link Velocity?

The answer to this tricky question can be a YES or NO. A few companies don’t worry about this tactic, whereas others may follow this and keep a keen eye on the graph of the backlinks to figure out the success of their implemented SEO strategies.

According to a recent SEMrush study, the more backlinks there are, the more likely you are to rank in search engine results. Other than the SERP rankings, the link velocity helps you to investigate the backlinks game against your competitors in your industry.

Strategies to Integrate for a Safe and Relevant Backlinks Building

If you are looking for SEO success, you should add new approaches to your backlinking strategies.

Prioritize Quality over QuantityContent is king, and aiming for the content that brings more clicks to your website should be your main objective. Other than this, prioritize the security of the backlinks from the renowned sources, high-authority sites, and relevant domains of your industry.

Create Link-Worthy ContentBeing the online content distributor, you should be able to figure out what the click-worthy content looks like. Aim for creating content that catches the attention of the user on their first visit. Regularly revise your content strategies, keep a watch on the trending attributes, and study the innovative link SEO formulas, and integrate them to see what works best for you.

Build OrganicallyNatural link building is the best way to attract the organic growth that lasts long. Aim for content marketing strategies that can boost your SEO link management tactics and result in a higher link velocity.

Conduct Strategic Guest BloggingInvesting in guest blogging and posting can bring positive results to the backlinks. Practice exposing your new content and expertise to the relevant audience, which can enhance your brand awareness and domain authority and attract high-quality backlinks.

Top Tools to Analyze your Link Velocity Game

Securing the list of the top and industry-best link-building tools can help you to study your backlinking position and your link velocity breakdown.

Ahrefs

Ahrefs is a popular tool that requires no special introduction. It gives you a clear and detailed vision of your backlinks and keyword rankings. Along with the worthy features, the tool offers customizable dashboards for personalized competitor analysis.

Key Features:

The site explorer of the tool excels in analyzing the domain’s backlink profile.

Ahrefs tracks, studies, and generates a full-fledged report of the history of your backlink data to help you study the SEO performance of your site over time.

The platform delivers instant alerts and notifications of significant changes, such as the gain and loss of backlinks, to take quick responsive actions to stabilize the rankings.

Entry Price	Mid Tier	Top/API Tier
Starter: $29	Standard: $249	Advanced / Enterprise: $449–$1,499+

Semrush

Semrush is a comprehensive digital marketing solution that includes PPC, content, competitive analysis, and SEO. It offers deep knowledge into backlink patterns and rival link acquisition tactics for link velocity tracking.

Key Features:

You can keep an eye on both new and lost backlinks with the Backlink Analytics feature, which provides you with a clear image of your link velocity.

Provides a Backlink Audit Tool to evaluate your link profile’s quality and find harmful links that could harm your SEO.

Enables you to monitor how your link velocity compares to that of industry leaders by providing rival comparison data.

Alerts for unexpected spikes or reductions in backlink acquisition, allowing you to adjust your methods immediately.

Entry Price	Mid Tier	Top/API Tier
Pro: $117–$139.95	Guru: $208–$249.95	Business: $416–$499.95

Majestic SEO

Majestic SEO is one of the biggest brands in the online marketing industry and can help you monitor and analyze the link velocity of your websites or webpages and websites clearly.

Key Features:

Prepares a detailed report of the website’s backlinks gain or loss, offering valuable insights into the link building of your site over a period of time.

Categorizes the backlinks according to the relevance of the topic, ensuring a better understanding of the connections to figure out the relevant link-building opportunities.

Helps conduct a core study of your and your competitors’ websites to clearly understand the backlinks and other key metrics.

Entry Price	Mid Tier	Top/API Tier
Lite: $49.99	Pro: $99.99	API: from $399.99

Conclusion

In a nutshell, the answer to the question of whether link velocity is related to SEO is neither a no nor a yes. It is not a core SEO strategy, but it still matters and cannot be neglected if you are striving for higher Google rankings and website visibility.

Pay attention to your content creation and keep your SEO game healthy, and you will surely attract a good stream of backlinks from reputable and relevant sources.

FAQs

Ans: There is no specific number that states that it is a good velocity. The ideal velocity depends on the website’s age and backlinking game.

Ans: To improve your link velocity, you really need to improve your linking strategy that includes guest posting, broken link building, and more that interacts with organic links naturally.

Ans: There is no exact number that refers to good backlinks. It completely depends on your site performance, requirements, SEO, and long-term objectives.