The Best Time to Post on Instagram in 2024

| Updated at April 5, 2024

Earlier the timing of posting on Instagram was not of greater importance. So, the users used to post in accordance with the best suitable time available. But with the passage of time, the algorithm has evolved so much and the attention span of viewers has diminished to a greater extent. 

It has become important for an individual to post on Instagram while following the timing pattern. It is because viewers are known to be active during a specific time period and not throughout the day. 

So, if you do not follow the right timing while posting, a major chunk of viewers will not be able to see your post, and all your efforts may go in vain. 

To make every posting a success, you should find the best time to post. The further guide has been prepared to provide you with the right timing with respect to days.

Be on Time While Posting on Instagram

Instagram has evolved its algorithm and the same goes for its feed. As said above, earlier users do not have to worry about the timing but now the factor of timing needs to be explored if you are willing to have the best engagement on the post. Engagement can be in the form of likes, comments, clicks, etc. 

Whenever you publish a post, it is sent to the feed of your followers. The amount of interaction your post gets from the followers decides whether it should be shown to others or not. If the percentage of engagement of your followers is huge that will definitely promote your post under the explore and hashtag section. 

Above one is the main reason why you should try posting at the best time. The engagement of the post turns out to be manyfold when it starts ranking on the explore page and under the hashtag. For this, the best timing and your follower’s active time matter a lot. So, precautions should be taken care of while posting on Instagram.

The amount of engagement scored by your old posts determines whether your future posts should be shown to others or not. If you keep posting at the right time and the level of engagement also keeps on enhancing, this will definitely benefit you in the long term.

After understanding the importance of posting on Instagram at the best time, it is time to find out that specific timing in accordance with the weekdays. 

Best Timing To Post According to Weekdays

It is crucial to know the exact timing of posting on Instagram as, without it, it will become difficult to gain a sufficient amount of engagement. A post without any engagement is not of any use. The accurate timing of posting on Instagram can not be predicted easily but it can be said that if you post frequently it will be of great use as it keeps your post on the feed of your followers. 

Instagram Global Engagement

If you are wondering when is the best time to post on Instagram, it is described below with reference to weekdays.

So, let’s start it with Sunday.

Best Time To Post On Instagram On Sunday

When it comes to engagement on an Instagram post, Sunday is usually said as the worst day among several weekdays. It is because it is a fun day as everyone on this day tries to spend time with their loved ones most Social Media Marketing Agencies focus on posting on Sunday because it increases engagement. As a result, people give very little time to Instagram. But this is not the case throughout the day. There exists a time period, if you post within that phase, definitely your post will gain engagement. On the other hand, there also exists the worst period, if you post within that time span, your post will not see any engagement.

Best Time To Post- 9 AM to 4 PM
Worst Time To Post- 6 PM to 8 AM

Best Time To Post On Instagram On Monday

Monday is said to be the start of the workweek. Everybody follows the tight schedule of work but meanwhile also gets the time to engage with Instagram. This precious engagement time can be divided into three phases. One is the time when everyone uses Instagram while commuting to the office. Secondly, while having lunch. Thirdly, while you have finished up all tasks of the day and now you want to relax ie. late night time.

Best Time To Post- 6 AM, 12 PM, 10 PM

Best Time To Post On Instagram On Tuesday

It comprises the engagement time divided evenly throughout the day from morning to evening. If you are willing to have the best engagement on this day, you should follow the best timing as mentioned below.

Best Time To Post- 6 AM to 6 PM

Best Time To Post On Instagram On Wednesday

It can be classified under the tough days to get engagement on Instagram. It is because Wednesday lies in the middle of the workweek and the workflow can be huge on this day. So, there will be less time available throughout the day. But the morning commute time and late-night relaxing time span can not be neglected.

Best Time To Post- 8 AM and 11 PM

Best Time To Post On Instagram On Thursday

Just like Wednesday, Thursday is just another day. But this day is much nearer to the weekend and as a result, the temptation to engage with Instagram is comparatively much higher. You as an Instagram content creator should make the most of it and publish the post at the given time.

Best Time To Post- 7 AM, 12 PM, 7 PM

Best Time To Post On Instagram On Friday

Friday is the day when every working individual tries to leave the office early in the evening as for the majority it’s the last day of the weekend. So, there is an availability of free time. If you are an Instagram content creator, you should take benefit of this time period. The best time to post on Instagram is provided below.

Best Time To Post- 9 AM, 4 PM, 7 PM

Best Time To Post On Instagram On Saturday

In a major case, people tend to relax more on Saturday and Sunday as these days are off days. Very few people go to work on this day. It is surprising to know that on this day, the best Instagram engagement starts in the late morning and is high by the time 8 PM. 

Best Time To Post- 11 AM and 7 PM to 8 PM

This was all about the best time to post on Instagram. Now, let’s explore the best timing associated with the Instagram reels.

Best Time To Post Instagram Reels 

Instagram reels are basically short and full of entertainment videos. Its aim of it is to entertain the people and unite like-minded people across the globe. Since the average time span of visitors is diminishing, Instagram reels are the perfect choice among them. 

The best time to post on Instagram reels

Find the specific timing for posting a reel on Instagram is tough. So, after analyzing a bundle of reels on Instagram for a longer period of time, some timings have been concluded and are depicted below.

Have a look.

Weekday Best Time For Reels
Monday 5 AM, 9 AM, 9 PM
Tuesday 1 AM, 3 AM, 8 AM
Wednesday 6 AM, 7 AM, 10 PM
Thursday 8 AM, 11 AM, 6 PM
Friday 4 AM, 12 PM, 2 PM
Saturday 10 AM, 6 PM, 7 PM
Sunday 6 AM, 7 AM, 3 PM

The best time to post reels and posts on Instagram are provided above. All these timings are curated after long research on Instagram so as to provide you with authentic and meaningful best timings. 

After discussing the best timing for posting the Instagram Reels, now is the time to know some amazing tips on what should be the strategy while posting reels on Instagram. To answer this, several parameters are discussed below, on which you can easily conclude the strategy for your reels.

Also Read = Best Time to Post on TikTok? with Complete Data 

Strategy 1: Know the Audience Location

Instagram Reels have a wide user base across the globe and are being enjoyed by every user of it. When the hustle of bringing huge traffic to the reels comes up, the location and time zone play an important role.

Location not only influences the type of content but also encourages an individual to generate user-specific reels. In order to check the location of your viewers, you must possess either a Creator or a business account, and afterward, go to the “Instagram Insights”. 

For getting the insights, follow the below-mentioned steps:

Step 1: Open up the Instagram account and go to your profile

Step 2: Click on the professional dashboard

Step 2:  Go into Account insights by clicking See all

Step 3: Now, Tap on “Total Followers

Step 4: Scroll down to “Top locations”, by default cities will be opened, but you may change it to “countries

This is how you will come to know about the top locations of your viewers. Later, try creating the reels according to them.

Strategy 2: What Are You Good At?

Why should an individual watch your reels? What exactly are you trying to offer to the viewers? Whether it is a skill or some physical characteristic. You must have answers to these questions if you want to see growth in the traffic for your reels. 

The easiest way of getting an answer to these questions is that you can contact your friends or family and ask them what exactly they find interesting about your reels. Once you get the answer, you can work on it to improve the quality of Instagram Reels.

Strategy 3: Create As Much Content As Possible

If you are an Instagram creator, you must be aware of how important it is to create content regularly. It is not necessary that you will have to put top-notch video every time in Instagram Reels, you may also use “Reels” as a vlog. 

It clearly indicates that you should produce Instagram Reels on a daily basis without having to worry about the quality of it. But it does not mean that you should ignore the quality every time.

Strategy 4: Collaboration With Others

Collaboration is a great way of sharing content with a larger audience on Instagram. For this, you will have to search for a brand or influencer whose audience is somewhat similar to yours and ask them whether they want to collaborate for a single reel or for a series of reels. 

During the process, you will also be sharing the content with your audience as well, so make sure the content fits according to your audience as well. Thus, collaboration is beneficial for both parties.

Strategy 5: Search And Participate In Challenges

Challenges are famous on TikTok, and undoubtedly there will be famous on Instagram as well. These are known to have a large audience and are a great way of acquiring a bigger audience. 

So, it is essential for an individual to participate in the trendy challenge, as this will boost the audience and eventually will enhance brand recognition among the viewers.

Strategy 6: Opt For Hashtag

The hashtag is a must to have while you are posting any reel on Instagram. As it helps the audience to search for your video easily and also the reel becomes visible to the related audience. 

The hashtag should not be old, as it will redirect your post to the unintended audience. So, pick up the trendy and relevant hashtags. This will bring up the content in front of the related audience easily. 

If the chosen hashtags are irrelevant, this will be concluded as spam by the users. So, be specific while opting for the hashtags.

Strategy 7: Restructuring Existing Content

You must have put huge efforts while creating the content, so without wasting that content you should restructure it. It will be less time taking, and also you will come up with new content very easily. If you have already put reels on Tik Tok or Youtube you can put that content on Instagram as well. The crux of the matter is that the reels on Instagram should be regular and should be distinct every time you put them on Instagram and for this, you may take the idea from the previously uploaded videos.

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