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Email is the most prominent mode of communication and when it comes to marketing, it proves itself as the best choice among marketers. Email marketing is the process of sending commercial emails to a group of people for the purpose of lead generation or promotion. When it comes to the effectiveness of email marketing, it is good to know that there are more than 9 billion people who are using email applications and on the basis of it several famous email companies have come into existence. Also, one out of every third user loves to buy products or avail the service through emails, and for every amount spent on email marketing, you get to achieve either double or triple revenue (as per the sources). So, whenever you want to sell your stuff and want to grow your brand, email marketing can come as a stand-alone solution for you, and we as an email marketing agency can easily fulfill the requirement.
We at Battersea Web Expert, provide top-notch email marketing services and follow the most trending approach of the same. Till date, we have served several famous clients and are still striving to fulfill the needs of various upcoming projects.
Email marketing is a form of the channel that belongs to direct marketing and is inclined more towards promoting the brand and services leading to generating good revenue for a business. It helps make the users aware of offers and the latest products which result in acquiring new users and generating good revenue at the end of the day. It acts as the main pivot when it comes to brand awareness, engaging more users, generating more leads, and much more. It is a part of digital marketing tactics and involves a full-fledged approach to achieve the target. For an email marketing company, it is a must to follow the well-beaten path for gaining good results at the end of the day.
When the question arises, why is it important to go with Email Marketing? Here is a simple answer to it, as there are more numbers of users interested in opening emails rather than going for their social media page and the only reason for it is the promotional email that constitutes offers and deals. These promotions are intended for worthy users who are following the email list of a specific brand and are called trusted users. The reasons why email marketing is important for your brand are depicted below and we at Battersea Web Expert keep these in mind while delivering the email marketing services.
To have loyal users is essential for any brand and to achieve it you will have to be in direct communication with the users, this can be achieved using email marketing. Email marketing is far less expensive when compared with paid ads, social media marketing, and much more marketing equipment. Targeted email campaigns not only help in saving money but also help the brand to stay intact with the users.
Today’s era belongs to the digital world and there are many users who love to access the product and services on the internet rather than in the physical world. So, it can be concluded that users prefer the digital world more as compared to the physical world. The same is the case with businesses, if you want to grow with your business, you will have to be present in the digital world and for the sake of it, there is the term digital marketing of which email marketing is a part. So, eventually, email marketing will certainly help you to grow in the near future.
Traditional marketing campaigns cost you money and time whereas digital campaigns do not require you to put your precious time and money into the process. If you are opting for digital marketing or email marketing, you are on the right track as using it you may target the dedicated users and leave behind the non-authentic users, which eventually saves your money and establishes a rigid relationship with your existing users. Also, email marketing helps in acquiring a new audience and hence increases the user base for your brand without having to do any labor as compared to the physical world.
Email marketing campaigns allow you to recheck the strategy before its launch. This feature is of great use when you are trying to know the actual impact of the email marketing strategy on your audience. Here you can check every component of the campaign like subject line, timing, targeted users, and many more. Surely, once you have checked all these settings, there will be very fewer chances of mistakes which is good for a brand.
Once you have created the email campaign and revised its strategy, the next step belongs to the assessment of all these and that can be achieved using Analytics. As it provides a complete insight of the campaign created. Using these insights, it becomes quite easy to decide what should be the next step in order to rectify the email campaign. Details that are available under the analytics are open rates, click rates, click-through rates, and much more.
We follow the best approach available in the market and ensure every user of ours has the email marketing done in an expert way.
If you are looking to create an email marketing campaign, there are certain steps that are required the most before initiating the campaign. All these steps are described below.
This is one of the most recommended steps, under this, the process of requirement gathering is carried out, on the basis of which further steps are calculated as to what to include or what to exclude. It is first and foremost among all the steps.
Once you are done with information gathering, the next step includes the creation of the contact list and deciding which contact to opt for and which should not be. After the creation of the list, you may give it the title, so that you could remember the recently created list.
Now is the time for choosing or creating a suitable email template among so many templates available. Once chosen, you can move to the next step.
After the creation of the template, you may move to the testing mode and check whether the entered or chosen details are up to the mark or need any modification. This phase is quite important as with the help of this you can easily get rid of the problems associated with the campaign.
After having done the above steps, you may schedule the email campaign or put it in automation whatever you think is good for you.
Once the email campaign is sent, now is the time to check the total conversion made and decide how much is beneficial for you? If the conversion is lacking, you may go for analysis as the next step.
In this step, you can have a long detailed list of insights, using which you can easily reach a conclusion, why are campaigns down performing? The details can be seen like click rate, click-through rate, campaign reach, and many more. So, these were the approaches, following which an email campaign can be created and scheduled with utmost accuracy.
When it comes to the types of email marketing services, we offer a plethora of services and keep the needs of our clients checked wherever required. There are varied campaigns available under email marketing services. Some of them have been described below.
It is such an email campaign that allows you to engage the target audience with your brand so that a regular interaction could establish between the brand and the audience. On behalf of you, a newsletter campaign is launched while keeping in mind the interest of your audience so that a maximum engagement rate could be established.
Drip campaigns are the automated set of messages which are predefined and are sent on a certain condition to specific users, like at the time of sign up a predefined email template is sent to every user and it does not require you to respond to every new user with a distinct email. All it takes is the preformatted email template which is sent whenever required. It acts as an autoresponder whenever the condition is met.
Whatever is the launch product or service, we strive to create an engaging and interactive email template and the main motive behind this campaign is to have a great conversion rate and acquire a great audience. Also, it varies with reference to the product and services. While creating this campaign, a call to action is designed and placed in the email in a unique way so as to have great open rates, click rates, and download rates.
In order to have the perfect engagement rate, we strive to filter the contact list of the audience from time to time. So, those who are least interested in the brand could be filtered out and the potential of the engagement rate could grow with the right users. It is a very necessary step that an email marketer should keep in mind.