SIGHTSEEING LIMITED (UK) offers Hop On Hop Off Bus Tours with over 400 globally crafted tours to over 125+ destinations. It also offers users multilingual commentary, live guides, and facilitates easier city navigation. They appropriately describe their tailor-made tours as original and fully crafted to fit the users’ needs.
Recently they partnered with us as we are ranked one of the best SEO agencies in Delhi. From our side, comprehensive SEO services in Delhi, which included optimizing meta tags, URL rewriting, and improving on-page content to increase relevance with Google search. Technical SEO boosted site speed as well as created schema markup to enhance indexing. Balanced content and link-building services were also provided.
As the go-to SEO company in India, we at Battersea improved keyword rank and organic traffic for location-based travel searches. With our background in what is best in class SEO in India, we transformed their site into a high-performing user user-friendly platform, which also performs well and converts.
When we worked on their Hop On Hop Off Bus Tours project, we identified a number of SEO issues. They have a large portfolio of tours, which is global in scale but does not have keyword relevance, unique content, and technical optimization. We addressed all of that, which in turn increased visibility and search rank:
Hop On Hop Off did not have structurally optimized tour pages for Search Engine Optimization. We worked to get keyword alignment, improved headings and did meta enhancements. We put the pages in a structured hierarchy, optimized tags and made the tours easy to access with search engine optimized content that which is also very user friendly.
The loading times were slow, with a lack of schema markup. At Battersea we used advanced technical SEO practices which included image optimization, mobile responsiveness, and adding schema for better indexation. We did this which in turn increased crawlability and site search engine performance.
Most of the content that we noticed was shallow and not original, which in turn affected our rankings. Hence, we identified low-performing content, reworked descriptions to include unique relevant points, and ensured that each tour page presents great value. We later improved the experience and search engines’ perception of our site authority.
There was no defined keyword strategy for city and purpose specific searches. We did extensive keyword research which targeted high volume city and tour related travel terms. So, we put these keywords into our content in a natural way which in turn increased our visibility and brought in more qualified organic traffic.
To increase the online footprint of Hop On Hop Off Bus Tours, we created a custom-made SEO plan which we developed from our study of their tours. As the leading SEO company in Delhi, we put forward a focus on what the user experience would be like and worked on keyword performance through our proven SEO services in Delhi and India:
We began with a full site audit of Hop On Hop Off’s site which included technical issues, broken links, and slow page load. We remedied back-end errors and improved site structure which in turn we developed a base for better SEO performance and improved search engine indexing.
Our team did a serious keyword analysis for popular words like city tours and travel experiences. Adding keywords naturally to the meta titles, meta descriptions, and across the body made it more relevant for travelers looking from the global and Indian market.
We added engaged, well-informed, and kinetic content to the tour that better matched a user’s taste. Every page was designed to be not only relevant but also to engage and properly time the information that is sought. To increase page rank and minimize bounce rates, we created effective internal linking and organized the content.
By optimizing mobile response and cutting loading times, we sought to increase exposure. Consequently, heightened page speeds, increased customer satisfaction, and superior search engine performance converted to organic traffic and conversions.
With the help of proficient SEO services in less than four months, we clearly demonstrated progress for Hop On Hop Off Bus Tours. Effective use of high-volume keywords led to effective rankings, increasing organic traffic and gaining global awareness of tour-related keywords:
The keywords that stand out are “hop on and off” and “hop on hop off bus” that obtained the top 6–8 places in Google SERPs and increased visibility … of key city tour pages, causing a rather higher rate of click- throughs.
Ranking improvements were seen for tour pages of USA and San Francisco, with prominent terms like “hop on and hop off” and “hop on and off bus”.
The increase in page ranks resulted in a rapid growth in organic visits to manually written tour listing pages, both for … city tours and country tours. Accordingly, the number of bookings and visitors’ engagement on the platform from both domestic and international travelers excited about the option of bus tours increased.
Keywords with up to 50K volumes, such as “hop on hop off” and “hop on hop off bus tour,” now occupy positions 4-8, solidifying brand presence … within competitive travel-search results.
| Keywords | Volume | URL | Ranking |
|---|---|---|---|
| hop on hop off | 50K | https://www.hop-on-hop-off-bus-tours.com | 7 |
| hop on and off | 50k | https://www.hop-on-hop-off-bus-tours.com/city/san-francisco-bus-tours | 6 |
| hop on and hop off | 50K | https://www.hop-on-hop-off-bus-tours.com/country/united-states-of-america | 6 |
| hop on hop off bus | 50K | https://www.hop-on-hop-off-bus-tours.com/city/orlando-bus-tours | 8 |
| hop on hop off bus tour | 5K | https://www.hop-on-hop-off-bus-tours.com/country/united-states-of-america | 4 |
| hop on bus | 1K | https://www.hop-on-hop-off-bus-tours.com/country/united-states-of-america | 7 |
| hop on and off bus | 50K | https://www.hop-on-hop-off-bus-tours.com/country/united-states-of-america | 6 |
It is due to Battersea Web Expert’s effective SEO tactics that Hop On Hop Off Bus Tours posted an impressive performance within short months. With improved SEO position, increasing traffic, and increased online footprint, Hop On Hop Off Bus Tours is now a definite player in the competitive travel world. We are committed to the best SEO practices in Delhi and all of India and guarantee continuing top marks in quantifiable progress and long-term success to our clients..
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