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| Features / Services |
BasicGet Quote |
PremiumGet Quote |
PlatinumGet Quote |
|---|---|---|---|
| Initial Setup & Strategy | |||
| Initial Review & Analysis | ✓ | ✓ | ✓ Advanced |
| Previous Campaign Analysis | ✗ | ✓ | ✓ |
| Keyword Plan | Up to 20 | Up to 40 | Custom / Unlimited |
| Competitor PPC Analysis | ✓ | ✓ | ✓ Advanced |
| Audience Research & Persona Mapping | ✗ | ✓ | ✓ |
| Landing Page Audit | ✗ | ✓ | ✓ |
| Campaign Structure | |||
| Campaigns | 1 | 3 | 5+ |
| Ad Groups | 2 | 6 | 15+ |
| Ad Copies | Up to 5 | Up to 15 | Custom (Unlimited) |
| Responsive Search Ads (RSA) | ✓ | ✓ | ✓ |
| Ad Extensions (All Types) | Basic | Advanced | Full Suite |
| Ad Types | |||
| Search Ads | ✓ | ✓ | ✓ |
| Display Ads | ✗ | ✓ | ✓ |
| Gmail / Discovery Ads | ✗ | ✓ | ✓ |
| Video Ads (YouTube) | ✗ | ✓ | ✓ |
| Shopping Ads | ✗ | ✗ | ✓ |
| App Promotion Ads | ✗ | ✓ | ✓ |
| Google Listing (Local) Ads | ✗ | ✓ | ✓ |
| Performance Max Campaigns | ✗ | ✗ | ✓ |
| Demand Gen Campaigns | ✗ | ✗ | ✓ |
| Targeting & Audiences | |||
| Keyword Targeting | Basic | Advanced | Advanced + Negatives |
| Audience Targeting | Basic | Advanced | Custom Segments |
| Geo-Targeting | ✓ | ✓ | ✓ Advanced |
| Device Bid Adjustments | ✗ | ✓ | ✓ |
| Dayparting / Ad Scheduling | ✗ | ✓ | ✓ |
| Remarketing List Setup (RLSA) | ✗ | ✓ | ✓ Advanced |
| Customer Match (CRM Upload) | ✗ | ✗ | ✓ |
| Similar Audience / Lookalike | ✗ | ✗ | ✓ |
| Optimisation & Testing | |||
| Keyword Optimisation (Ongoing) | ✓ | ✓ | ✓ |
| Ad Copy Optimisation | ✓ | ✓ | ✓ |
| Landing Page Optimisation | ✗ | ✓ | ✓ |
| A/B Ad Testing | ✗ | Basic | Advanced |
| Bid Strategy Optimisation | Manual CPC | Smart Bidding | Custom tROAS / tCPA |
| Quality Score Improvement | ✓ | ✓ | ✓ |
| Negative Keywords (Ongoing) | ✓ | ✓ | ✓ Weekly |
| CTR Analysis & Improvement | ✓ | ✓ | ✓ |
| Tracking & Conversion | |||
| Conversion Tracking Setup | ✓ | ✓ | ✓ |
| Google Tag Manager Setup | ✗ | ✓ | ✓ |
| Enhanced Conversions | ✗ | ✗ | ✓ |
| Call Tracking Integration | ✗ | ✓ | ✓ |
| ROI / ROAS Analysis | ✗ | ✓ | ✓ |
| Attribution Modelling | ✗ | ✗ | ✓ |
| Microsoft / Bing Ads | |||
| Bing Ads Campaign Setup | ✗ | ✗ | ✓ |
| Bing Ads Management (Ongoing) | ✗ | ✗ | ✓ |
| Reporting & Support | |||
| Monthly Reports | ✓ | ✓ | ✓ |
| Custom Reporting Dashboard | ✗ | ✗ | ✓ |
| Report Frequency | Monthly | Bi-Weekly | Weekly |
| Email & Chat Support | ✓ | ✓ | ✓ |
| Dedicated Account Manager | ✗ | ✓ | ✓ |
| Strategy Calls | ✗ | Monthly | Weekly |
