Case Study for Improving Google Ads Performance for Gst Suvidha Centers

GST Suvidha Centers are here to make life easier for business people, small shopkeepers, and traders who need help managing their GST-related work. We understand that filing GST returns or handling other GST tasks can feel difficult, especially for those who don’t have the time or technical knowledge. That’s why GST Suvidha Centers offer all GST services under one roof, saving you time, effort, and money. From getting a GST registration number to filing GST returns, maintaining bookkeeping, and more, we handle it all. Recently they partnered with us as we are ranked one of the best SEO agencies in Delhi. From our side,

Our goal is to reduce your stress and ensure that every business, big or small, gets the support it needs. With our experienced GST professionals and affordable services, you can focus on growing your business while we take care of the paperwork. But, despite their success, Gst Suvidha Centers has faced some challenges, especially with their online presence. To overcome these hurdles and boost their online growth, Gst Suvidha Centers chose Battersea Web Expert as their trusted PPC company in Delhi.

With Battersea Web Expert’s expertise in PPC and Ads marketing, they were able to tackle these challenges and grow Gst Suvidha Centers online visibility. The PPC services helped them attract more customers and improve their digital marketing performance, leading to better business opportunities globally. This partnership with a trusted digital marketing company in Delhi has played a key role in overcoming their struggles and contributing to their continued success.

Challenges Faced By Gst Suvidha Centers Site in Ads

By their KPIs, Gst Suvidha Center’s ad campaigns had shown some unsatisfactory results. To sum up in simple terms, despite all the PPC and Google Ad campaigns, the ROI was not acceptable. Diving into numbers, the campaigns were struggling with a 2% Click-Through Rate (CTRs). Low CTR is a sign of low user engagement on the website. Secondly, the campaigns were unable to convert users into clients, which resulted in a concerning conversion rate of 0.8%. To make things worse, the CPC of targeted keywords was exceeding the cost of ₹30, making campaigns financially unstable.

Low Click-Through Rates (CTRs)

Even lower than the industry average, their CTR fell below 2%, which made its campaign incompetent in the current ad-driven market. A major reason behind low CTR is creating ineffective ad copies that are unable to provide users with appropriate calls to actions. So, the marketing team needed to improvise here.

Lack of Localized Targeting

Localized targeting needs some location specific measures like using location-specific keywords that hold high relevance for local searches. In this case, the marketing team failed to effectively target Delhi in their operations, which eventually lowered their appeal among the Delhi crowd.

Subpar Conversion Rate

The conversion rate falls when the campaign’s message, landing pages, and overall conversion path are not optimized. In this case, the conversion rate averaged just 0.8%, indicating highly incompetent efforts.

Ineffective Ad Quality Scores

Some elements like poor keyword-ad relevance, low CTRs, and inappropriate landing page experience lead to low ad scores. For these reasons, eventually, the CPC rises and the cycle continues.

High Cost-Per-Click (CPC)

Gst Suvidha Centers CPCs exceeded the mark of ₹30 for most high-intent keywords. This much higher CPC indicates an inefficient keyword bidding strategy. Simply, high CPC rates inflated campaign costs, which ultimately resulted in reducing the overall ROI.

Limited Ad Extensions Usage

Since Gst Suvidha Centers ad campaigns lacked proper usage of ad extension, it made their campaign appear less informative and competitive. Ad extensions usually include sitelinks, callouts, and location extensions. Since all the competitors were aware of their importance, they outperformed Gst Suvidha Centers campaigns and limited their visibility.

Inconsistent Campaign Monitoring

Irregular monitoring results in a downward slope in the campaign’s success, ultimately leading to irrecoverable damage. The campaign also led to lag in the market trends and made real-time adjustments insufficient. These were all the challenges that hindered the company’s online growth.

Our Solution for Gst Suvidha Centers Site Ads

PPC and Google Ads challenges were the primary issues that needed to be resolved ASAP. The efforts were made to implement long-term solutions for a better user engagement and conversion rates. Here’s a breakdown:

Keyword Research and Segmentation

Over 1000 keywords were segmented into different categories of high-converting, high-volume, and long tail keywords. Each category was assigned for specific ad group for better targeting strategy.