Hop On Hop Off did not have structurally optimized tour pages for Search Engine Optimization. We worked to get keyword alignment, improved headings and did meta enhancements. We put the pages in a structured hierarchy, optimized tags and made the tours easy to access with search engine optimized content that which is also very user friendly.

Most of the content that we noticed was shallow and not original, which in turn affected our rankings. Hence, we identified low-performing content, reworked descriptions to include unique relevant points, and ensured that each tour page presents great value. We later improved the experience and search engines’ perception of our site authority.

The loading times were slow, with a lack of schema markup. At Battersea we used advanced technical SEO practices which included image optimization, mobile responsiveness, and adding schema for better indexation. We did this which in turn increased crawlability and site search engine performance.

There was no defined keyword strategy for city and purpose specific searches. We did extensive keyword research which targeted high volume city and tour related travel terms. So, we put these keywords into our content in a natural way which in turn increased our visibility and brought in more qualified organic traffic.