First 1K followers for any brand is challenging, especially if there is a lack of endorsement. Initially, the account had limited engagement and almost zero hashtag usage to build its visibility. There was a scarcity of campaigns or events run by the brand that severely affected the quality of followers.
Case Study: How Battersea Web Expert Grew Londonhills Instagram Account
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Case Study: How Battersea Web Expert Grew Londonhills Instagram Account
Battersea Web Expert amalgamated its resources with Londonhills, a nascent trendy fashion brand for men and women looking to establish their empires in this competitive world. Our analysis and London Hills’ expectations landed on neutral ground, and as a digital marketing agency in Delhi, we aimed to build a strong community, ultimately helping boost the brand’s visibility. Within the duration of 3 to 6 months, our team was able to take Instagram followers to 7.3K and build a strong online credibility. The toughest challenge for any organization is to kickstart their presence, and that’s where our expertise as an SMO company in Delhi played a crucial role. Throughout our partnership with Londonhill, we constantly analyzed the social media campaigns and tackled various challenges. Here’s the complete roller coaster ride and experiences we faced that ultimately drove our process to positive results.
Challenges Faced by Battersea Web Expert While Growing the Londonhills Instagram Account:
As an incipient organization, the challenges are an inevitable part of the entire course of action. The constant shift in strategy and plans and timely analysis we constantly stressed to achieve a desirable outcome. Some of the challenges we overcame while tuning the Londonhills Instagram account:
Low Initial Engagement
Niche Market
Another challenge for Battersea Web Expert was to emphasize the demographics as the brand catered to both men and women. Targeting two distinct audiences has always been a challenge as we were required to keep posts distinct and fresh.
Inadequate Brand Positioning
Another major concern with the outlook of Londonhill’s Instagram account was the unclear Instagram bio. The description plays the role of identity for any social media account, and defining the perfect points that align with the vibe and theme of the brand was a difficult task.
Content Consistency
When we received access to the account, we witnessed a lack of uniformity and consistency of posts. This was another big concern that negatively affected the first look of the Instagram page.
Lack of Effective Hashtag Strategy
Hashtags have always been an essential element to improve visibility. But when we received the account, the earlier posts were not being discovered and attracted potential customers.
Limited Paid Campaigns
Londonhill had limited investment in paid campaigns, almost negligible. To reach new audiences and increase the conversion rate, investing in paid campaigns is a must.
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Our Solution for Growing the Londonhills Instagram Account:
The team behind Battersea Web Expert developed a rigorous strategy to skyrocket the traffic and conversion rate. Our deep analysis took us towards the best possible solutions that, in the long run would benefit the brand. Here’s what our team implemented to get the best result:
Strategic Content Plan:
Curating strong content has always been the go-to approach for any organization. We heartily emphasized producing high-quality content, visuals, style, themes, and captivating product shoots. Uniformity was the key to producing … content that perfectly fits with the theme of the brand and allures both audiences.
Targeted Hashtag Strategy:
We narrowed down the targeted hashtags to get better visibility and kept them specific to the fashion industry. The team spent hours coming up with the best-tailored trending hashtag to boost visibility and attract quality followers.
Regular and Engaging Post:
Regularly posting was yet another way to optimize the account. Creating post calendars and scheduling them was a step forward to attain quality consumers. Creating and adding trending reels and engaging stories allowed Instagram … to detect our activity and give us visibility among fashion enthusiasts. the entire cult.
Influencer Collaboration:
Every brand should have a face with a strong follower base that draws potential customers. This spreads your brand across a larger demographic audience which ultimately leads to an increase in followers.
Instagram Ads Campaign:
Battersea is equipped with a professional paid campaign team that strongly focuses on distinct ads tailored for men and women. Our targeted audience approach was a big step in attaining quality leads.
Improving Brand Messaging:
Being active on Instagram was yet another solution that could drive Londonhill’s account towards quality engagement. Improving bio and description that perfectly fits brand identity and perfectly represents … the entire cult.
Our Results for Growing the Londonhills Instagram Account:
With constant effort and monitoring the progress at regular events while making the necessary adjustments, we were able to get significant growth. In just the duration of 3-6 months Londonhill apparel was experiencing the upsurge of their lifetime.
Conclusion
The sharp minds behind Battersea Web Expert and strong systematic approach drove Londonhill’s Instagram followers to 7.3K within 6 months. The secret recipe behind the success was our utmost dedication and forging engaging content. With the combination of targeting the correct hashtag, influencer collaboration, and effective use of Instagram ads, we were able to achieve a major milestone. Our case study is a testament to how correct technical processes can help brands achieve real and measurable growth that ultimately boosts profit.
