The one and probably the biggest issue with the website was its low organic traffic. Because even after regularly adding up to the quality of the content, it was still receiving less than 1500 visitors per month. This means that many users were not coming to the website by search engines, which again limited the overall growth of the website.
How Battersea Helped TripHippies Improve SEO and Keyword Position
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How Battersea Helped TripHippies Improve SEO and Keyword Position
Travel is fun and probably the most adrenaline-pumping experience out there. And, if you’re also someone who loves to explore the unknown, I’ve something special for you today. Well, TripHippies is a travel website where passionate travelers from around the world share their real-life travel experiences along with tips on how you can make the most out of your journey.
They usually write about the places they visited, the food they tested, and the activities that add a little flavor to their expedition. Whether you’re planning a trip to your dream destination or just simply want to explore some rich traveling experience, TripHippies has got you covered. A trusted digital marketing company in Delhi played a vital role in optimizing their content and enhancing their online visibility.
So, in this read, we’ll explore the whole case study of the TripHippies website, on how it boosted its website’s traffic with strategic help from an expert SEO company in Delhi, and became the ultimate destination for travelers around the world.
Challenges Faced by Battersea Web Expert While Improving Ranking TripHippies
But before we discuss the success of TripHippies, let’s first talk about all the major challenges it faced during its struggling phase. Well, in their initial stage, TripHippies just went on by collecting some energetic travelers and sharing their experiences on their website, which was not attracting much of the audience.
And, despite making multiple efforts to improve the quality of the content, the website was still struggling with a range of challenges such as low traffic, poor keyword visibility, a lack of strong backlinks, and high bounce rates. So, here’s the complete overview of the challenges that the website was struggling with:
Low Organic Traffic
Limited Backlink Portfolio
Backlinks are links from other trusted websites in your content that also boost the credibility of your content. And, in the beginning, TripHippies didn’t have enough of these high-quality backlinks. And, due to not having enough confidence in the website, the search engines were also not pushing the website to rank higher in search results.
Keyword Visibility Issues
A keyword visibility issue is a situation where a website is not ranking well on some specific targeted keywords. And, in this case, the TripHippies were appearing beyond the third page even in their main targeted keywords, such as “adventure travel tips” and “budget-friendly destinations.” This means that users were not finding their website even after searching for their main targeted keywords.
High Bounce Rate
Another big concern with the website was its high bounce rate, which was going over 70% at that time. This means that most of the visitors were not actually finding the content helpful or were simply not interested at all, and leaving the website without engaging much.
Our Solution for improving website ranking
So, to smoothly tackle these challenges, TripHippies came up with a range of striking solutions that made the website what it is today. This included creating high-quality and relevant content that is also well-optimized for the search engine. In addition to that, they also engage actively with the audience on social media and improve the site’s design and user interface.
These solutions helped the website reach its targeted audience and gain authority in the traveling website. So, here take a look at all of these major solutions and how exactly they contributed to the overall growth of the website.
Comprehensive Keyword Research
The website management first went on a wholehearted keyword research process, which helped them identify the 500+ high-quality and long-tail keywords related to travel. They then prioritize the content based on the competition and its relevance to the audience.
On-Page SEO Optimization
We also focused on optimizing the on-page SEO of the content. This included advancing the meta title, tags, and description of the content to make it more related to the main keyword.
Content Revamp
The website also tried incorporating some high-quality and engaging travel guides, such as “Top 10 Adventure Spots in 2024” and “How to Travel on a Budget.” Furthermore, properly structuring the content also improved the website’s feature-snipped eligibility.
High-Quality Link Building
The website management also provides guest post opportunities to travel bloggers and industry sites. This helped them secure some quality backlinks from the high authority domains, which even included niche directories and forums.
Technical SEO Enhancements
Do You know that around 58% of the global website traffic originates from mobile devices? This is why TripHippies also focused on improving the mobile responsiveness of the website, which helped simplify the standard user experience.
Social Media Integration
The one great thing that contributed to the website’s growth was its social media integration. They started this by promoting their content on platforms like Instagram, Facebook, and Pinterest and also collaborated with micro-influencers for genuine promotion.
The Results
After implementing all of these fine strategies, TripHippies attracted a good amount of organic traffic to their websites. Their content started ranking higher on the search engine results, and they also mastered the major keywords that were relevant to their website.
The social media integration turned out to be a big game for the website, as it helped them collect the audience that was more likely to engage with a specific post or niche. So, here is the overall result improvement of the TripHippies website after using these strategies:
Keyword Research
The website was now ranking its more than 30 targeted keywords on the first page of Google.
Engagement Metrics
The bounce rate of the website, which was a major headache for TripHippies management, has now dropped to 48%. Also, increasing the session duration by up to 60%.
Domain Authority
Lastly, the domain authority, which represents how likely a website will rank in search engine results pages (SERPs) improved from 18 to 34 due to quality backlinks.
Traffic Growth
The organic traffic of the website witnesses a drastic increase from about 5,0000 to 6,0000 — And all of this within the span of six months.
TripHippies is now a reliable website when it comes to travel guides and tips. However, it was not easy for the management to gain this much trust from the audience, and this is why they used several strategies to achieve this. So, if you also own a website and want to make it a big success, you can follow the steps of TripHippies to see the real difference.
