Initial Setup & Strategy
- Initial Review & Analysis
- Previous Campaign Analysis
- Keyword Plan Up to 20
- Competitor PPC Analysis
- Audience Research & Persona Mapping
- Landing Page Audit
Campaign Structure
- Campaigns 1
- Ad Groups 2
- Ad Copies Up to 5
- Responsive Search Ads (RSA)
- Ad Extensions (All Types) Basic
Ad Types
- Search Ads
- Display Ads
- Gmail / Discovery Ads
- Video Ads (YouTube)
- Shopping Ads
- App Promotion Ads
- Google Listing (Local) Ads
- Performance Max Campaigns
- Demand Gen Campaigns
Targeting & Audiences
- Keyword Targeting Basic
- Audience Targeting Basic
- Geo-Targeting
- Device Bid Adjustments
- Dayparting / Ad Scheduling
- Remarketing List Setup (RLSA)
- Customer Match (CRM Upload)
- Similar Audience / Lookalike
Optimisation & Testing
- Keyword Optimisation (Ongoing)
- Ad Copy Optimisation
- Landing Page Optimisation
- A/B Ad Testing
- Bid Strategy Optimisation Manual CPC
- Quality Score Improvement
- Negative Keywords (Ongoing)
- CTR Analysis & Improvement
Tracking & Conversion
- Conversion Tracking Setup
- Google Tag Manager Setup
- Enhanced Conversions
- Call Tracking Integration
- ROI / ROAS Analysis
- Attribution Modelling
Microsoft / Bing Ads
- Bing Ads Campaign Setup
- Bing Ads Management (Ongoing)
Reporting & Support
- Monthly Reports
- Custom Reporting Dashboard
- Report Frequency Monthly
- Email & Chat Support
- Dedicated Account Manager
- Strategy Calls
T&C Apply



