Case Study: How Battersea Web Expert Grew ZNZ Instagram Account

ZNZ, a chocolate brand for couples, recently contacted us at Battersea with an issue of a small consumer base and less brand recognition on the internet. With almost negligible brand interaction on Instagram, their social media game was also not doing well. Hence, considering our expertise and experience in this field, ZNZ contacted us to get expert advice on their business goals. Not only did our advice come in handy for them, but they also considered going one step further and hiring us to upscale their social media presence. For that, we first analyzed the whole market in Delhi and collaborated with various influencers to spread the brand awareness among common people. The complete journey of uspcaling ZNZ IG presence was nothing short of a challenge, but it was also worth spending our time. And within months, the brand saw noticeable change in their traffic, social media interaction, and a boom in their number of consumers.

Challenges Faced by Battersea Web Expert While Growing the ZNZ Instagram Account

To ensure that ZNZ has a growing Instagram account, it was necessary to address major issues that have negatively affected the fortune of the Instagram account. Ranging from a small group of followers to a lack of consistency in branding, such obstacles required specific strategies that could be utilized to enhance campaigns and reach, engagement, and brand awareness successfully.

Low Initial Follower Base

The number of followers of the Instagram account was below 200 people, making the visibility low. This limited community of followers meant that it would be hard to create substantial interaction, as well as to grow the brand organically.

Niche Product Category

Marketing of couple mood uplifting chocolate necessitated a message that would be well thought out to appeal to the intended audience. A very important step that had to be made, was to create personal, emotionally sensitive messages to establish the brand in an original segment.

No Content Strategy

Lack of a planned posting calendar and a consistently created visual identity made the brand weaker. This organizational disarray decreased its capacity to reach out to audiences and relay its values.

Poor Hashtag Usage

The earlier posts had inapplicable or general hashtags, which had caused dramatic impacts on discoverability. To achieve a wider audience and to boost the engagement rates, it was necessary to optimize the hashtag strategies.

Limited Brand Awareness

Having a new brand such as ZNZ, there was intense competition with the incumbents. Being little-known, it was difficult to draw attention and gain a following in the competitive niche.

Low Engagement Rate

Those followers who already existed did not interact with posts greatly, which harmed the Instagram algorithm. This inactivity lowered the visibility of content, thus further delaying the growth and possible reach of the brand.

Our Solution for Growing the ZNZ Instagram Account

A targeted approach allowed bringing improvement to the Instagram presence of ZNZ. With more visuals, engagement strategies, and partnerships, we made it look different, closer to the target audience, and interesting to the niche.

Developed Visual Brand Theme

We have developed a unified design language that uses colors and design patterns to create an emotional, elegant, and intimate experience with a familiar brand feel and a design that is easily appealing to the eye.
Scheduled High-Engagement Posts

The content was shared at the most efficient hours, their captions were engaging, they had familiar themes, and explicit call-to-actions thus, guaranteeing enhanced interaction with the audience as well as maintaining the visibility.
Influencer Collaboration

We collaborated with nano-influencers who target their customers with demographics that matched ZNZ. The objective of this partnership was to increase the potential performance of their organic reach and to build trust among potential consumers through relatability.
Hashtag Optimization

Through a list that was rotated and contained specific, high-targeting hashtags, post discovery was increased, which extended the reach of the brand to new communities not reached previously, as well as boosted engagement metrics.
User-Generated Content

By making couples post photos of ZNZ chocolates, the social proof was generated by the brand, creating a community and encouraging them to trust the brand, as well as providing more organic content by the brand.
Polls and Interactive Stories

We made direct interactions with viewers using Instagram tools (quizzes, polls, Q&A sessions) and increased the audience engagement greatly, making the brand more recognizable and closer.

Our Results for Growing the ZNZ Instagram Account

The implementation of the specific approaches enabled ZNZ to make a huge impact on its Instagram performance within three months. With our strategy, we achieved a high follower increase, high engagement rates, and an active community, which formed a solid online identity.

1800+ Organic Followers in 3 Months

We were able to increase the number of followers by more than 1800 without the use of paid advertisements. This increase was made possible via niche content, proper hashtag tactics, and long-term communication with the audience.

Tripled Engagement Rate

Interactive content and relevant themes led to a threefold increase in likes, comments, and shares across posts. Such increased interactions improved the visibility, and it was able to create a stronger bond between the audience.

60% Higher Story Views

The number of views increased by 60% due to recreations of interactive stories through polls, quizzes, and stickers. The tools led to improved audience participation and better retention as well as engagement.

Strong Brand Recall

We had brand recognition through the use of consistent visual branding and messaging. Viewers were able to distinguish ZNZ material easily, and this made this brand eminent in the competitive market.

Influencer Content Performance

The posts made by micro-influencers led to 40 percent more profile visits and saves. Such partnership activities made the brand authentic and connected it to a new group of people who may be the most interested in it.

Community Building

We grew a niche yet die-hard following who would faithfully like posts, give feedback, and refer the brand to others. This was a community-based development that gave the foundation for long-term success.

Conclusion

Battersea Wb Expert used innovative methods, genuine story-telling, and steadfast performance to rebrand ZNZ Instagram, where a low-performance dimension previously existed, into a successful brand account. Our follower base after three months is 1800+ organic now, and the engagement has increased by 3x. It is the success of such a digital marketing tactic of niche products, creating good online communities, and achieving enormous outcomes.

How Battersea Web Expert Grew ZNZ Instagram Account