How To Get Your Site To Rank On The First Page Of Google In 2022
When it comes to SEO, one question always pops up: “How can I get on the first page of Google? Different digital marketing experts have differing opinions on this topic. Some even say that Google has changed, and it’s impossible to rank on Google. We’ll here to tell you that is completely untrue. For a heavy amount of traffic generation, you need to give the search engines what they want – that’s how “organic” rankings are gained significantly.
If you want to rank your website on the first page of Google, you need to create a solid SEO structure. While there are many aspects to SEO, the most important component is creating quality backlinks to your website.
The Importance of Being on First Page of Google
Your business needs to appear on the first page of Google. Have you ever wondered why?
Think about it this way. How often do you visit the second page of Google? You rarely do because it takes too much time. The majority of people click on a link in the first three search results and leave the site if they don’t find what they are looking for right away.
You need to be on the first page of Google if you want to get noticed and get more traffic coming to your website.
Being on the first page of Google is important for any company, but especially for small businesses without a huge marketing budget. How can you compete with big brands when they have such deep pockets? You can compete effectively by being on the first page of Google and getting found when people search phrases relevant to your business.
- Get More Relevant Traffic
The major benefit of ranking on the first page of Google for relevant keywords is that potential customers who search for those keywords on Google can find your website easily. This means you can increase your website traffic and consequently increase the number of sales, leads, and revenue.
- Increased Brand Awareness
If you rank for popular keywords, every time someone searches for a keyword you rank for, they see your website listed in the results. Even if they don’t click through, people will become aware of what you do and who you are.
- Increased Trust
Being on the first page of Google results for relevant keywords builds trust amongst your potential customers. Say you search for “best iPhone” and find it on the first page of results, chances are that you trust that result.
- More Leads, Sales, and Conversions
By having relevant traffic on Google, you can earn more links to your website as well as user engagement. This will help Google rank your website higher in its search results as well as boost your conversion rate, sales, leads, and revenue one step further.
- Target Specific Audience
If you rank on the first page of Google, you are also getting a target-specific audience.
According to this study, 93% of online experiences begin with search engines, and 75% of users never scroll past the first page of search results.
When your website is ranking on the first page of Google, you’re getting quality traffic because the people searching for the keywords are interested in that topic or niche.
- Get More Exposure to Competition
The more you rank on the first page of Google for your keywords, the more exposure you get to the competition. If you’re ranking right next to or above your competitors, you need to increase your offer by coming up with better products and services.
The more you rank on Google, the more chances to be found by interested customers. Most importantly, if you’re able to make them happy, they will come back and buy again (and again).
- Pocket Friendly
You can also save money by generating free organic traffic from Google instead of paying for expensive ads. If you are a small business owner, it is beneficial as you don’t have to allocate a large budget for advertising your products and services.
Now you know the importance of ranking on the first page of google. Let’s see how you achieve that.
Things You Should Definitely Do to Rank on First Page of Google
Get Your Site Indexed by Google
Getting your site indexed by Google is an important step in making sure you rank well in search results, but more importantly, it helps to ensure that your customers can find you online.
If you have a new website or if you want to make sure that the content on your site is indexed by Google, you can use webmaster tools. This tool allows you to submit a sitemap that contains all of the pages on your site and it will tell Google which pages are most important.
Google crawls the web every day and adds new pages to its index so that people will be able to find them when they do a search for certain keywords. The more relevant content there is on your site and the more popular it becomes over time, the higher up in search results it will appear.
Optimize Your Site for Mobile
Mobile is eating the world. And with mobile comes a new set of challenges for websites.
Many websites are still not optimized for mobile, leaving money on the table. In addition, Google is now using mobile-friendliness as a ranking signal, meaning that if your site isn’t optimized for mobile, it could be penalized in search results pages.
To find out how well your site performs on mobile, you can use Mobile Friendly Test tool to get a free report on how your site loads and provide recommendations on how to improve its performance.
Make Sure That All-Important Pages Are Easily Accessible From at Least One Static Text Link
Your site’s navigation is how users get around on your website and discover all that you have to offer. If visitors can’t find what they’re looking for, they’ll leave your site — and so will Google. Make the navigation of your site clear and simple, and the same content will be more accessible to both users and search engine crawlers.
Use a sitemap to ensure that all important pages are easily accessible from at least one static text link.
Make Sure That Your Website Is Well Interlinked
Make sure that your website is well interlinked. By linking to other pages on your site, you can help the search engine spiders crawl and index your site more thoroughly. Create a natural flow from one page to another so that the navigation of your site feels natural to the search engine spiders.
You should also try to ensure that all the links on your site are valid and working. You’d be surprised by how much link rot occurs naturally over time. A link that worked yesterday may not work today because the page it’s pointing to has been moved or deleted in the meantime.
By regularly checking for dead links and replacing or deleting them as necessary, you can make sure that Google search engine spiders don’t end up wasting their time trying to crawl pages that no longer exist.
Create High-Quality Content on a Regular Basis
In order to improve your search engine rankings and make it easier for people to find your business online, you need to provide unique, original content on a regular basis. If your website consists of nothing but generic blog posts, nobody’s going to want to read it.
The most successful businesses have websites that are packed with useful information, from in-depth product descriptions to detailed instructions for completing DIY projects.
Don’t be afraid to go into detail about your products, either — if you’re selling handcrafted furniture, for example, explain the process that goes into making each piece so your customers know exactly what they’re paying for.
Use Keywords in Title of Post
The blog title is one of the most important places to use your keyword. Googlebot looks for keywords in the URL, title, and text of each post. When you use a relevant keyword in the title, it lets the search engines know what your post is about. A Good Rule Of Thumb: Use your keyword as close to the beginning of the title as possible.
Write a Meta Description for Every Page of Your Website.
A meta description is a text that appears below your page in search engine results. It’s also what drives people to click on your result over your competitors’ — so writing a good meta description is absolutely crucial to driving traffic to your website.
Meta descriptions are one of the most important on-page SEO factors. They affect whether you show up in search results, and can determine whether people click through to your site or not.
Write a unique meta description for every page of your website. Don’t just repeat the same meta description on all pages — this is considered duplicate content by Google and other search engines, and will hurt your rankings.
Optimize Your Content’s Readability
Generally speaking, optimized content is clear, concise, and easy to read. The goal of optimizing your content is to make it interesting and valuable enough to be shared by others.
It is estimated that Google receives more than 75,000 searches per second on any given day. That’s around 6 billion searches per day and more than 2 trillion searches per year worldwide. So, how do you make your content stand out among all the noise?
Create a Useful 404 Page
It is a page that users see when they attempt to access a non-existent page on your site due to a broken link, a deleted page, or a mistyped URL.
A 404 page is called that because, in response to a request for a missing page, webservers send back an HTTP status code of 404 to indicate that a page is not found.
A 404 page is an opportunity for you to engage your visitors. It could be as simple as adding some links to other pages on your website (e.g. “here are some links to other parts of our site that you might find helpful”), or you can use it to get feedback from your visitors (“sorry you ended up here! Please tell us what happened…”).
Whatever approach you take, make sure that it’s obvious that this is the error message and not just another part of the site. In fact, some people have made their 404 pages into something fun. You can use humor (if it fits with your brand).
Provide High-Quality Compressed Images to Complement Your Post
According to Google, content with relevant images can increase engagement by 94%.
Images are one of the first things people see when they come across a blog post. They help break up text and draw readers into the post. Plus, they provide extra information that may not be covered in the written text.
Images can also help search engines understand what your content is about by allowing you to include alt text and image title tags. These tags provide search engines with additional context and can help them rank your content in image search results.
And the best part? It’s not hard to use images in your blog posts. In fact, it’s rather easy!
Use Structured Data and Schema Markup (SEO)
High-quality content and search engine optimization (SEO) is the best way to rank in Google. But structured data and schema markup can help you improve your organic rankings.
Structured data, or schema markup, is a standardized format for providing information about a page and classifying the page content; for example, on a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on.
Google uses this information to assist searchers in their discovery of relevant posts and pages. For example, if you publish a how-to guide on making pizza, you can use structured data to tell Google that your web page is all about recipes and that it describes how to make pizza.
When Google understands more about your content, it can show rich results in Search; for example, with review stars or other engaging elements. Rich results attract higher click-through rates because they stand out on search results pages.
Create Quality Backlinks
These are links that point to your site from other sites that have some level of authority. Backlinks are crucial to your search engine rankings, and earning them can be difficult. For example, if you’re a plumber in Fort Worth, Texas, and you want to rank for the phrase “plumbers in Fort Worth,” your site will benefit from links from other sites that use those terms — like a local newspaper’s website or a website from another Fort Worth plumbing company.
Getting to the First Page of Google Takes a Tremendous Effort.
Reaching on the first page of Google is not so easy it’s like planting a seed and waiting for it becomes a plant. It takes a lot of effort, time, and resources.
In other words, getting to the first page of Google is not an easy task.
And getting a little higher on the page can have an even bigger value. The first three organic results get 60% of all traffic from a web search. By contrast, the 4th, 5th, and 6th positions get only 6%.
March 25, 2022