Top 10 Link-building Tools for SEO to Track Organic Traffic in 2025
Team Batterseawebexpert Link building is a fundamental practice in search engine optimization (SEO), which has become the backbone of content marketing. In this process, fixing backlinks to other websites’ content has emerged as a time-tested technique.
Neil Patel has also affirmed its importance in his statement, “More backlinks correlate with higher rankings”.
This crucial practice has further been fine-tuned through link-building tools to analyze content performance and compare it with competitors.
The SEO market has ample options, out of which we have discussed the top 10 link-building tools along with their features and their subscription price to help you out in choosing the right one for your website.
Top 10 Link-building Tools for SEO
Link building is an SEO technique of making other websites link to your content to improve its reach and drive organic traffic. It is a fundamental strategy in search engine optimization, and learning and executing it will help you understand the link-building process, utilize this strategy, and enhance content outreach.
Here are the 10 most trusted and widely used link-building tools in the SEO market, along with their respective membership prices.
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Semrush is the buzzword in the SEO market for link building through various services to build and retain links. Some of its primary services in this niche are:
- Keyword research
- On-page SEO
- Competitor analysis
- Content marketing
- Rank tracking
- Local SEO
- Link building
- Competitor SEO analysis
Considering the backlinking features, it comes with backlink reports, anchor reports, indexed pages, backlink audit tools, backlink gap analysis, and certain link-building tools such as outreach management and tracking acquired links.
It has an exceptional 1.1 million active users across all its plans, making it one of the most trusted backlink tools.
- Pro: $139.95/mo
- Guru: $249.95/mo
- Business: $499.95/mo
Ahrefs is also considered a dependable link-building tool owing to its features, which include:
- Competitor analysis
- Site structure report
- Portfolio analysis
- Advanced backlink filters
- Looker Studio connector
The site explorer in Ahrefs is one of the best platforms to get broken link building, unlinked brand mentions, guest posting status, etc. Its backlink services efficiently exhibit referring domains, domain rating, URL rating, tracking new and lost backlinks, and other such services. The Ahrefs user base, of 0.5 million, primarily consists of startups, which depicts users’ trust in it for building and running businesses.
- Starter: $29
- Lite: $129
- Standard: $249
- Advanced: $499
Backlink Explorer of MOZ is a versatile and authentic link-building tool that checks for backlinks. You can use it by simply entering your desired target URL and getting the respective queries against it, as shown in the sample picture below.
The link explorer, keyword explorer, and site crawl for technical SEO are what you can consider in MOZ pro. It is also known for competitor backlink analysis, broken link building, and resource page link building. Its users have applauded its DA and PA matrix, SERP rank Tracker, Keyword tracker, and SEO auditor.
- Free Trail
- Starter: $49
- Standard: $99
- Medium: $179
- Large: $299
Pitchbox is a dedicated link-building and influencer outreach service provider. It focuses on advanced contact discovery and personalized outreach and follow-ups through email sequencing and smart email templates.
Its SEO CRM manages link outreach campaigns, simplifying the link-building process, which is supplemented by SEO reports such as management reports, custom data analytics, and white label client reports.
- Free Trail
- Pro: $165
- Advanced: $420
- Scale: $675
Buzzstream is an outreach platform specifically developed for link building and content promotion. Being a popular customer relationship management system, it facilitates link-building through automated link discovery, efficient campaign, workflow management with performance matrix, and link monitoring, making it a good backlink-building software.
Its users have responded positively to its scalability, relationship building, and data-driven response to promote the web content.
Starter: $24
Growth: $124
Professional: $299
Custom: $999
Respona is one of the renowned link-building platforms to strengthen organic traffic. Its automated link explorer provides an opportunity to consider a range of content types such as blogs, news, articles, and web searches. The AI-based personalized snippets and calibrated reporting system to track outreach are worth considering.
Besides, its anchor text strategy, broken link building, and SERP Competitor backlinks help boost traffic to the content and ensure organic reach.
- Free Trail
- Starter: $198
- Pro: $495
- Unlimited: $799
It is primarily a content discovery tool that tracks and identifies top-performing content, such as articles and infographics.
Another striking feature of it is its commendable competitor analysis, which, along with influence identification, helps in analyzing the competitor’s content strategy.
While doing so, it provides the facility of cataloging the competitor’s list to a separate spreadsheet for easy access.
- Free Trail
- Content Creation: $199
- PR & Comms: $299
- Suite: $499
- Enterprise: $999
Majestic stands out for its array of services, with link building being the most prominent.
It allows employing link context to track links near competitors, filtering results by topic, language, and industry standards, discovering link opportunities, etc.
The backlink reports, site explorer, and link-building tools such as link graphs and clique hunter make it one of the backlink tools.
Lite: $49
Pro: $99
API: $399
Linkody is a dedicated backlink tool. It emphasizes round-the-clock backlink monitoring and analysis through a comprehensive data-driven matrix.
It has a user-friendly dashboard that articulates and graphically represents top metrics, such as DA, PA, and TF, to make it more intelligible, as seen in the picture below.
The website also helps in identifying harmful backlinks and exports its .txt file for facilitating uploading to Google’s Disavow tool to ensure good SEO practices.
Its users have favored its link value assessment system through reports and link visualizer to reach the embedded link in one click.
- Free Trail
- Webmaster: $ 14.9
- Advanced: $ 24.9
- Pro: $ 49.9
- Agency: $ 99.9
- Agency XL: $ 153.9
Hunter is primarily an email tracing and verification platform employed to track the reach of the content. Its efficient services dig and find the data from the deepest sources.
Its array of link-building services is as follows.
This email outreach platform has been facilitating market and sales business, and even recruiters, to discover and build links most efficiently and reliably.
- Free trial
- Starter: $34
- Growth: $104
- Scale: $209
Why is Link-building Important in SEO?
Link-building is essential for increasing website traffic, making the best SEO strategy, and spiking the web engagement to promote its reach. Some other important benefits of link-building are comprehensively described below.
- Enhances SEO Ranking: Backlinks fixed in authoritative and reliable sources are a credible signal to search engines about the value of your content, which in turn enhances the SEO ranking of your website.
- Improves the Domain Profile: The presence of backlinks on trustworthy sites indicates the overall reliability of your domains, which improves their reputation with the search engines.
- Upgrades Online Visibility: Getting backlinks from any esteemed website not only enhances the trust but also increases the visibility of the webpages or the content gained through the other website’s traffic.
- Increase Brand Awareness: The link-building tools boost the domain profile, which provides better exposure to the website, thus increasing brand awareness.
- Raise Brand Credibility: When the content gets authoritative and credit-worthy links, it increases its authenticity and when your content is linked by other websites, it indicates the reliability of your content to the search engine.
- Amplify Sales: The above benefits of link-building cumulatively enhance brand reach, which proportionally impacts sales and outreach.
Apart from link-building, these tools also help in analyzing the performance of the content and facilitate improving Google ranking.
Conclusion
Summarizing the discussion, the aforementioned backlink tools will help you in competitor analysis, detect broken links, manage outreach, and monitor the backlinks. We have exhibited the above information to help you out in choosing the best tool that matches your needs and comes easy on your pocket as well. However, we recommend that you go with their trial pack first to ascertain its alignment with your SEO demands.
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