25 Improvement Of A Web Page Visibility - Become Pro

25 Improvement of Web Page Visibility by Maximizing SEO Efforts

| Updated at November 21, 2024

Driving traffic with active measures for online visibility is the ultimate goal of all businesses. With continuous efforts and postings on websites, some organizations are still in void internet spaces with very little visibility of crawlers. To drive traffic and come out of a decline in lead generation, businesses should focus on the improvement of website visibility.

If you are finding yourself in such a position, getting involved with or associated with digital marketing services would be an optimal choice. Let’s see how these services heighten the improvement of web page visibility.

 

Optimal Keyword Research

keyword research

Keyword research is the first and most fundamental step for the improvement of web page visibility. Searching for search terms that people commonly use to find products and information helps search engines find and define the niche of your website.

Accurately done keyword research can uplift the ranking of your web page and give it a boost on SERPs (search engine result pages).

 

Creating New Web Pages

creating a new web page on WordPress

Start creating new pages for your website, as it improves the chances of crawlability of your business site. As per the reports, blogs with quality and helpful content have higher chances of indexing. Make sure the blogs are based on the researched keywords, or the opportunity will be worthless.

Along with this, ensure that the content of the pages is sourced from reliable sources and holds some relevance to the niche of your site.

 

Build Target-Based Titles, Headings, and Meta Descriptions

Adding title on a web page

Holding a significant position in the ranking factor and improvement of web page visibility, on-page tags like titles, headings, and meta descriptions are crucial for ranking a web page higher in the SERP. All these tags share the crisp details of a web page with the search engine, making the page easier to index in server databases.

 

Maintain Relevance and Quality in Content

reading quality web content

As we all know, content is the supreme king, and search engines only prioritize web pages with relevant and high-quality content. By saying high-quality content, we mean a piece of writing with the following:

  • Engaging
  • SEO optimized
  • Helpful information
  • Concise and straightforward

Nevertheless, this doesn’t guarantee any improvement of web page visibility, as there are several other factors involved in the ranking criteria.

 

Add Your Website to Online Directories

using Facebook as an online directory

Another impactful method for the improvement of web page visibility is adding links to the online directories. Doing so can increase the chance of search engines crawling and indexing your web pages.

There are hundreds of online directories available on the internet where you can drop your web pages’ links. Here are some of the famous online directories:

  • Facebook
  • Better Business Bureau
  • Instagram
  • LinkedIn
  • Foursquare
  • Yelp
 

Eliminating Keyword Cannibalization

Ranking on SERP

One more factor that can limit the visibility of your web pages over search engines is keyword cannibalization. This happens when multiple pages are indexed and ranked on the same keyword.

To counter this issue on your web pages, either use the no-index tag to instruct search engines to not index the page or use canonical tags to give preference to a given page.

 

Add Multimedia Content

Multimedia content on webiste

Adding multimedia content to your web pages can also make a positive impact on your web page’s visibility. Make additions to your web page and curate an appealing interface for better usability.

The following are the types of multimedia content that could be added to promote the improvement of web page visibility for short period on search engines:

  • Videos
  • Audio
  • Small games
  • Infographics
  • Podcasts
 

Image Optimization

Image Optimization

While creating content for your web pages, don’t forget to optimize the pictures. Here, the word optimized images means keeping a small file size, giving a relevant name to the file, submitting a within-limit alt text, and adding it to the XML sitemap. This allows the search engines to correctly analyze the images and display their description to readers if the photo is not loaded.

 

Link Your Site to Your Active Social Media Platform

Social Media Platform for your site

Wondering about easy methods to get your site noticed by search engines? Worry not, as we have come up with a single-step solution. You just need to link your website with social media platforms. This enables the search engines to direct to your web pages while crawling your social media handles.

Moreover, make sure the existing and upcoming content of your social media handles is relevant to your web page content.

 

Create High-Quality Backlinks

Results of backlinks

Link building is one of the best SEO practices for the improvement of web page visibility. It involves linking your web pages to other websites in the database of search engines. As we know, search engines use links to crawl the content; we utilize this to improve the visibility of web pages.

While going through other website’s content, if crawlers find the link to your website, they will consider it authoritative and legitimate. This pushes the improvement of web page visibility by giving it an assurance check.

 

Improve the Responsiveness of Your Website

Responsive design of a website

The responsiveness of a website refers to its adaptability to different devices with distinctive screen sizes. An abrupt, responsive web design can ruin users’ experiences with unaligned dimensions.

Hence, we recommend focusing on user experience in SEO. This involves concentrating on the Core Web Vitals to provide a seamless experience to users.

 

Focus on Improving the Loading Speed

Website speed stats

Now let’s talk about the contribution of the page loading speed to the visibility of the web page on SERPs. It is a critical factor in the website’s visibility and search engine optimization.

A slow-loading page can adversely affect the visitor experience with partial or unloaded media content, which looks unpleasant and slows down the commands to the servers.

 

Make Your Website Mobile Friendly

Mobile-friendly website

In today’s world, where mobile usage is at its peak, friendliness and accessibility are must-have features for websites. More than 52% of the website’s traffic is generated through mobile devices. Hence, make sure your site is optimized for smartphones and adjusted according to the screen aspect ratio of different mobile devices.

 

Assures Security to Users

Website security

Another compelling measure for the improvement of web page visibility is to ensure that safety and security are aligned with the website. One major move for users’ security is adding an SSL (Secure Sockets Layer) certificate to your website. It enables your site to use the HTTPS protocol instead of HTTP, which gives extra security via encryption of transferred data.

Furthermore, it generates trust among users and boosts the SEO status of your website.

 

Upload Sitemaps

Website sitemap

Sitemaps are nothing but files containing the list of webpages of a website that make navigation and crawling easy for users and crawlers, respectively. These are basically of the following 2 types:

  • HTML (uploaded in the footer and accessible to visitors)
  • XML (uploaded in the public_html directory and accessible to search engines)

Uploading sitemaps to your website enables the crawler to easily recognize your website and speedily index the site in Google’s database.

 

Keep Updating the Existing Content

high quality web content

Once a page is created and uploaded to the website, the work doesn’t stop there. Regularly update the existing content with relevant elements like keywords, content quality, media content, structure, links, etc. It keeps your content up-to-date with the latest user queries and expectations, making the site more likely to rank in the search engine result pages.

 

Use Tree Linking Strategy

internal linking

Executing a structured internal linking strategy for the web pages of a site can also provide transparency to search engines. This includes linking the closely related pages with each other in such a way that they create a tree structure. These efforts enhance the crawlability and accessibility of web pages and further boost the improvement of web page visibility.

 

Run SEO Website Audit

SEO audit

The technical aspect of your website is also pivotal for the improvement of web page visibility. Keep conducting regular SEO audits to track the efforts made and barriers hindering the website’s operations. It includes checking the errors and issues in the HTML files.

If you need help with manual and self-check, opting for digital marketing services could be an ideal choice. They utilize some of the best-analyzing tools available in the market for delivering a compelling user experience.

 

Create a Google Business Profile

Google Business Profile

Another positive effort that can make a significant improvement in web page visibility is creating a Google Business Profile or Google My Business (GMB) with target keywords mentioned in the description. This will attract more visitors to your Google Business Profile and make your website crawling more accessible.

 

Register Your Website with Google Search Console

Google Search Console

While planning to index web pages, how can we forget to consider Google Search Console? It is a free service provided by Google for tracking and improving website performance. GSC allows you to submit URLs for indexing and understand the relationship of sites with Google.

Apart from this, Google Search Console can also be used for sitemap submission, assessing the website’s traffic, streamlining the latest updates, getting alerts on issues, etc.

 

Perform Competitive Analyses

Competitive analyses

Even if you are following all the measures and steps for the improvement of web page visibility for short period, the downfall could be a reason for being ignorant of competitors’ analyses. This includes performing the following analysis:

Opting for this approach can not only help in finding the lacking areas but also give a preview of the positive efforts made.

 

Keep Up with the Search Engine Algorithm Updates

Google Algorithm updates

Search engines like Google roll over hundreds of updates on a yearly basis. While some of these are minor updates that don’t affect the ranking and performance, some are core changes that significantly impact the overall results.

There are mainly 2-3 core updates in a year, making it easier and expected to keep up with its vitals.

 

Run Google Ads Campaign

Google Ads

Investing your monetary efforts on our website via Google Ads is also a way to bring the improvement of a web page from dead ends. These efforts can positively contribute to your website’s online exposure.

Yes, running Google Ads costs charges that depend on variables like industry, ad network, campaign targeting, etc. Make sure your ad doesn’t violate any policies of Google Ads, or you may witness the Google Ads disapproved error.

 

Focus on Improving Domain and Page Authority

Domain Authority

Domain authority and page authority are the metrics that depict the reliability of a website and how likely a website’s content can be ranked on result pages. If a website has a higher DA and PA, its content has an upper hand over low-rating sites’ content.

Thus, focus on regularly uploading new content, avoiding spam backlinks, fixing on-page and technical errors, etc.

 

Implement Schema Markups

Schema Markups

In SEO, schema markup is a code that helps search engines understand the content of web pages and make them rank higher on the SERPs. Along with this, it also features a rich snippet for the top-ranked pages that looks good in the eyes of the users. These snippets improve the click-through rates and conversion rates.

 

Bottom Line

By combining all the aforementioned methods, the improvement of web page visibility is almost guaranteed. But make sure to keep performing these over a certain period, as the improvement of web page visibility doesn’t come overnight.

Remember to keep on checking the results of your efforts, as it can help in active tracking of the effectiveness.

 

Frequently Asked Questions

Ans: Simply input the targeted keyword in the search bar of Google and use manual methods to check the visibility of web pages on SERP.

Ans: Perform the following to improve your Google business profile:
  • Use your actual business name.
  • List a local phone number.
  • Make sure your hours of operation are correct.
  • Write a compelling description.
  • Upload lots of high-resolution photos.
  • Upload videos if you have them

Ans: Businesses should perform SEO audits once or twice a year to completely secure and cover the risks, errors, and issues. Auditing the whole data, codes, and tags hardly takes over 2–3 weeks.

Ans: The following are the tools best for SEO analysis:
  • Google Search Console
  • Google Analytics
  • Ahrefs Site Audit
  • SEMrush

Ans: Factors like hosting service, plugins, file type, size, traffic volume, page caching, etc. are the factors that affect the page loading speed of a website.

Sources –

Related Post

For every business, insights about the company credentials should be precise and well-researched. This data...

30 Nov

Nowadays, content creation in visual format is a topmost factor responsible for getting brand attention...

28 Nov

"Your logo is the most important part of your branding, it should embody your identity...

27 Nov

If you are finding a bigger consumer base for your business, you cannot ignore social...

27 Nov

Driving traffic with active measures for online visibility is the ultimate goal of all businesses....

21 Nov

Every business in India wants to engrave a strong online presence, and to do so...

21 Nov
Chat with us on WhatsApp
×